Overview
The concepts behind social intelligence analysis and how to interpret the results.
People share opinions, reactions, and predictions in public posts about everything: companies, products, public figures, policies, cultural moments, market movements. Analytical techniques can classify the language in these posts and aggregate it into a structured picture of public perception.
Each guide below explains one analytical technique, covering both the mechanics and how to interpret the output.
If you are looking for product documentation on running queries and reading the dashboard, see the Help Center instead.